Your personal brand is a mirror image of who you are.
Step 1: Tell your followers ‘who you are’
If you don’t know why you’re posting to Instagram, your followers won’t know why they should follow you.
Your followers will be the people who get your why. They will be asking the same questions, have similar concerns, and will be compelled to keep clicking to find the answers. Your posts should dig at the why, getting at the heart of your brand.
Step 2: Refine Your Voice
If you’re an influencer, who are your fans? And what might they think if they looked at your Instagram account?
Is your voice clear? In this case, your “voice” is speaking in pictures, video, and text. Yes, Instagram is not all about the pictures. All three of these mediums work together to define your brand. Stay on message. Be loud and clear.And no matter what you do, don’t try to be someone else.
And remember, it’s important to be yourself!
Step 3: Use of relevant Hashtags
It’s time you understand how to use hashtags. Don’t abuse this privilege. We’re looking for the key hashtags used in your industry.
From my research, according to Neil Patel, he suggests using 4-8 relevant hashtags per Instagram post and to keep it at that. Don’t go overboard and flood your captions.
Start by looking at best practices. Take note and follow.
Step 4: Engage. Promote. Post.
Spend some time commenting on posts, particularly those within your field, is so important as you build your brand.
Interact with key influencers in your industry . Don’t be afraid to reach out. Comment, like, and message.
Promote your Instagram account on your other platforms. Don’t over do it though. Make it look natural. Have something lead them there.
Posting at least 3-5 times a week is good to keep your account engaged. And your content should represent who you are.
Now you have an idea, what are you waiting for, let’s get started!
This article has been written by adding some of my own input and being inspired from an article on Forbes Magazine by Ashley Stahl.